Timelines are one thing but through advertising and media reach we are based on more accurate reads on who is reading you; listening to you and who is watching or viewing you. After years of measuring ad sales; book sales, Arbitron and Nielsen ratings the people who give you Vantage Point- World Media Christian Approach have compiled a blue collar approach and a wooden measurement system that strikes fear into every former Catholic School boy who was corrected, challenged and changed by a one yard long piece of lumber- the yardstick.
She may strike fear into you, but her measurements are always accurate! But seriously, one of the things that our leadership team found is by taking social media; blog-sites and a daily balance approach to relating to people who were regularly reading, listening and viewing our content, then taking the donations from our ministry and foundations, the return on investment for our advertisers, adding affiliate measurements from affiliate marketing groups, then reading the findings of Arbitron, Nielsen and Quantcast the foundation of our reads, listens and views are laid. But that is not where it stops.
Facebook, Linked In, Twitter, Pintrest, Google-plus and then the measurements found on feedback, circulation feeds; with donors and supporters; letters and first- responders, return on investment stats, Google analytics and daily tracking and analysis we get to the Yardstick number, the bottom line of reads, listens and views. For instance Vantage Point- WMCA started the reads part of things to build readership that would give feedback to cultivating programs for audio and visual. We found that the best way to proceed was to build an online platform that would link to publishing, audio and video. In a weeks time we got feedback from our focus groups at 5 points of influence. This group gathers data, editorial and trends in areas of evangelism; special needs ministry, media that feeds a hungry culture, prayer and community building.
From reads alone last week Vantage point syndicated to social media through Linked in where we had 5,151 reads, three Facebook pages that garnered 1572 reads; 1200 Twitter reads and through the Denver Evangelical Examiner the daily average with the Vantage Point Word Press BLOG came to almost 400 direct reads, World Media just over 700 reads. Feedback was from 12 percent of that group and affiliated advertising about 2 percent.
9023 total reads
1082 feedback and votes (response form)
180 people responded to affiliated marketing
Yardstick Number for last week = 1289 Daily Reach
Response= 1082 votes (divided by 7)
Daily sales= $154
Ad percentage= $15 a day
Revenue= 180 x average sale of $6.50= $1170
The foundation of reads, listens and views
Reads and publishing
Triology publications: Studies-relationship and Outreach
Five Point Leadership Curriculum
Give, grow, guide- Guides to all out ministry
So the foundation on reads is logged. The basis is to track ups and downs and trends. The feedback allows us to know how to proceed with Vantage Point-WMCA. The programs that were voted on are:
Audio and Digital Radio:
Your Daily Balance- the morning show (in development)
Daily Audio Bible: Brian Hardin: http://www.dailyaudiobible.com/
World Music Christian Approach ( 2hours daily of original music from NY churches- in development)
Mission Fields audio magazine (in development)
Adventures in Odyssey (weekends)
Everyday Relationships with Greg Smalley
Guidepost Audio Magazine
Studies relationship and outreach
Chapter x chapter- audio books (in development)
News source- real news for real people (in development)
Video and Views-
Christian Film Festivals
Mission Coffee House- message, mission and music
Webinars and websites
The Communication Cure: http://thecommunicationcure.com
Friendship Ministries Webinar on Mentoring people with special needs
Yardstick and Likewise- The new alphabetical order
In measuring our foundation progress allows Vantage Point to get an interactive view into the programming and scheduling that we will invest in when the network launches in September. We have asked every program to bring us 7 advertisers who are willing to invest $14 a spot 4 times a day. Yardstick allows us to measure their return on that investment of $56 a day which helps us determine the effectiveness of their ad dollar. (See Likewise).